But this proliferation of consumer-led technology innovation has had some consequences.

1. We are spending an appreciable amount of our disposable income at home on a dizzying array of digital services – including home phones, cell plans, Internet, television and media streaming services.

2. Our technology footprints are getting much larger, and the intersection between technology at home and work is blurring.

3. While many technology users have an IT department that supports their decision-making and operation at work, they are on their own for technology support at home.

4. An affluent, and aging, population is pressed for time, and either isn’t interested, or is ill equipped to solve technical issues at home.

An opportunity exists to create a new service organization to help consumers get more from and pay less for their digital services. This market is large, and growing rapidly as the population ages, and there are no prominent solutions providing a comparable service.